Halal Consumers have the will and knowhow to change industries

Halal Consumers have buying power

Halal Consumers have the will and knowhow to change industries

Islamic Services of America (I.S.A.) helps companies access growing global markets

According to experts at the World Halal Forum 2010, the Halal market is valued at nearly 2.3 trillion US dollars and experiencing exponential worldwide growth. This is good news for any company wanting to expand their markets into emerging, predominantly Muslim countries in the Middle East, Africa and South East Asia.  And it doesn’t end there. Demand for Halal goods in Europe and North America is growing at an estimated 30 per cent per year.   Business savvy companies can no longer afford to ignore the market potential of a quarter of the world’s population and those of other faiths who live in Muslim countries, or who simply demand Halal products.

Muslim consumers in North America, for example, have higher literacy rates, more education and spending power than average consumers, with average incomes of 75,000 USD per household.  There is also a trend among Muslim consumers to research and learn about what they are consuming.  They have the knowledge and the desire to change industries.

This does not only apply to slaughtering meat and poultry under Islamic Law. Consumers are becoming more educated on ingredients used as preservatives, emulsifiers, enzymes, food coloring, additives, as well as endless flavorings and processing agents.  They are searching for vaccines, prescription drugs and nutritional supplements using non pork based gelatin capsules. They refuse to consume ingredients derived from porcine (swine), such as enzymes or cell cultures, and they are requesting that companies use Halal sources in their products such as fish, vegetable or Halal bovine.  Consumers are requesting that dairy producers use bovine or microbial sourced rennet in the production of cheeses, yogurts and other dairy products like whey protein.  They are also consuming bakery goods that do not include swine based derivatives, or other ingredients like L-cystine – derived from human hair or duck feathers.  Personal care products and cosmetics, that contain animal fat, blood, and insect derivatives are gradually being recognized and rejected by savvy consumers of all faiths.

Pharmaceutical, dairy, bakery, health and beauty, and cosmetic companies have options. They can create and process their products using Halal vegetable based, synthesized, or bovine sources.  Islamic Services of America (I.S.A.) conducts ingredient and process audits based on International Halal standards.  Halal compliance satisfies a need in the Muslim market and provides opportunities in the global market.

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